With all of the recent talk of the death of 35mm and the ongoing digital vs. film debate, Morgan White’s feature doc debut ‘The Rep’ seems to be popping up with pretty great timing. The film looks at the tradition of the rep cinema, focusing on The Toronto Underground cinema. Here’s the synopsis:

The Rep follows the first year of business for Alex, Charlie, and Nigel as they try to make their theatre, The Toronto Underground Cinema, a success in the dying world of repertory cinema. The film also places the cinema in context to the larger world of rep. Featuring interviews with theatres such as Film Forum in NYC, The Alamo Drafthouse in Austin, and The New Beverly Cinema in L.A., and celebrities such as Kevin Smith, John Waters, Atom Egoyan, and George A. Romero, the world of repertory cinema will come alive as a vibrant and culturally significant medium that needs to be preserved.

I’ve posted about this film in the past, but I have to say this trailer does a much better job at capturing both the passion behind the rep cinema and the stress of attempting to turn that passion into a sustainable, money making career. For more information on The Rep and how to see it, visit the film’s official website.