There seem to be a lot of these sponsored short docs popping up around the net and I have to say I’ve been really liking these short documentary commercials (see Errol Morris’ IBM short “They Were There”.) Well here’s another great short “inspired by” General Electric called “Heart Stop Beating”. Director Jeremiah Zagar (In a Dream) looks at a life-saving procedure in which a man destined to die had his heart temporarily replaced by a pump. Here’s the synopsis:

Heart Stop Beating is the story of Billy Cohn & Bud Frazier, two visionary doctors from the Texas Heart Institute, who in March of 2011 successfully replaced a dying man’s heart with a ‘continuous flow’ device they developed, proving that life was possible without a pulse or a heart beat.

The film premiered at Sundance and is now available to view for free online. Check it out at the top of this post!